About Us

The Beginning

Common Good began in my Brooklyn loft in 2010, but the spark was lit years earlier in my hometown of Sydney. When I moved to New York, I brought with us an Australian sensibility—a preference for clean, minimalist design and a cultural habit of refilling laundry bottles rather than tossing them. But as I started my family, I hit a wall. I was suddenly doing mountains of laundry and washing endless baby bottles, only to realize that the "green" products I relied on were packaged in alarming amounts of single-use plastic and contained ingredients that were giving my son eczema.

As a stylist and a mother, I saw a gap that felt personal: there were no truly safe, hard-working cleaners that looked beautiful on a countertop and, most importantly, could be refilled. I didn't want to hide my soap under the sink, and I certainly didn't want to keep contributing to the plastic crisis. I decided to take matters into my own hands, teaming up with green chemists to develop plant-based, biodegradable formulas that were as effective as they were gentle. We launched Common Good with a simple mission: to lead a refill revolution.

The Global Stage

What started with us hand-delivering soap to local Brooklyn businesses quickly caught the eye of the world’s most prestigious retailers. Our clean aesthetic and quality ingredients resonated far beyond our neighborhood. Soon, Common Good was being stocked in the "best of the best" global institutions—from the iconic halls of Selfridges in London and Isetan in Tokyo to the curated shelves of Anthropologie and West Elm. And we expanded into grocery too, selling at Whole Foods and Target - stores we believed would eventually join our mission to reduce single-use plastic.

The press took notice, too. We’ve been featured in everything from New York Magazine and Vogue to Goop and Real Simple. We were celebrated as the brand that finally made "eco-friendly" look "high-end." For a while, it seemed like we had made it; we were in the stores I admired, reaching consumers across continents.

The Plastic Problem

However, as we grew into these massive retail spaces, I realized something unsettling: the very success of being "sold everywhere" was beginning to work against our mission. The large retail model is built on a "sell more bottles" mentality. To maintain a presence in giant department stores, we were often forced into shipping more plastic, more water, and more weight across the globe—the exact opposite of the circular, low-impact economy I set out to build.

I found that the "prestige" of the shelf was sometimes overshadowing the "purpose" of the refill. I didn't want us to just be another pretty bottle in a luxury aisle; I wanted us to be the reason you never had to buy another bottle again.

Our Mission Today

That realization led us back to our roots. Today, we are focused on what matters: plastic reduction with a view to elimination and making refills accessible to everyone, not just those shopping in high-end boutiques. We’ve evolved our packaging to include closed-loop refill boxes that use 83% less plastic and are endlessly reuseable, allowing us to ship liquid soap directly to your door without the environmental tax of traditional retail.

Beyond the packaging, our commitment to what’s inside the bottle remains uncompromising. We use only the highest quality ingredients—A-rated by the EWG—and scent our products exclusively with 100% pure essential oils, never synthetic fragrances. To date, we have saved well over a million plastic bottles from ending up in landfills or the ocean, a milestone that only fuels my drive to keep pushing boundaries.

We are excited to continue innovating and finding new ways to realize our mission, ensuring that the common good is always at the heart of everything we do. I’m glad you’re here to help us finish what we started.

Sacha, Founder/CEO